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Tailor a customised content distribution strategy after in-depth analysis of the brand/product persona. Figure out what works and what doesn’t—narrow down the relevant content formats and digital platforms for maximum engagement.
Once the content distribution strategy and digital platforms are shortlisted, the next step is social seeding. Build a community that connects to your brand on a personal level by initiating engaging conversations and sharing educational content.
After seeding a community that engages and educates the target audience, get cracking on spiking virality. Acquire more followers by promoting interesting, shareworthy content and set the performance marketing pipeline in motion.
Hybrid Performance Marketing
Feed segmented audiences into your existing performance marketing funnel to increase your conversion rate and tickle the pixels. This ensures that the leads converted continue to stay engaged with the brand in the long run.